Words that humanize technology
About
Lillian is a freelance copywriter who partners with tech companies to produce smart copy and engaging content.
Since 2020, I’ve helped marketing teams deliver high-quality assets ranging from sophisticated, technical deep dives to short, punchy ad copy. Clients work with me to plan product launches, design email sequences, create ad campaigns, and publish SEO content.
To see for yourself, check out some of my work samples from past projects.
My background in software design means I can quickly get up to speed on your business and work seamlessly with domain experts on a variety of technical topics.
Take a look at some of the services I offer B2C and B2B clients:
Services
Copywriting
Landing pages & website copy
Transform your web pages with clear, powerful copy that demonstrates your value and guides prospective customers to take action.
Email campaigns
Drive engagement and response with emails that speak directly to where your customers are in their buying journey.
Social media copy
Connect with your community on social, and help them get to know your company, its products, and its people.
Ad copy
From social media to podcast ads, sell more with concise, persuasive ad copy.
Video scripts
Tell the story of your product, or demo its capabilities, with a clear and compelling video script.
Content Writing
Blog posts
Publish valuable and easy-to-scan blog posts that demonstrate your expertise, inspire your audience, and get discovered through search engines.
Case studies & customer success stories
Share the results of your work, and show prospects how your solution has led to success for others just like them.
Ebooks & white papers
Establish authority in your field, capture leads, and give customers an in-depth guide that they can keep and reference often.
Newsletters
Regularly update your community with newsletters that highlight valuable content and important company news.
Infographics
Summarize a complex process, share your data-driven insights, or list key takeaways in a visually engaging format.
Want to chat about an upcoming project?
Get in touch: lillian@lillianxiao.com